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How B2B Marketers Tailor Content
To increase readership, we all attempt to tune our content to provide the maximum value to our readers. Continuing our look at the Content Marketing Institute’s 2014 B2B Content Marketing Trends –...
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How Should Your Business Use LinkedIn?
Social media for B2B companies continues to be a work in progress, as marketers seek to understand what does and doesn’t work. American Express and SmarBrief Media has recently shared some ideas for...
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Is Technology Destroying Brand Loyalty?
How important are brands to today’s business buyer? Common wisdom is that a trusted brand is critical for winning the heart and wallet of a buyer. But research is starting to raise a concerning...
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Web Comparison Tools Erode Brand Loyalty
Yesterday we asked the question – is technology destroying brand loyalty, looking at a recent Strategy+Business study. The research is pointing to people doing much more comparison shopping with web...
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LinkedIn Moving Into News – What’s Next?
This site is a big fan of LinkedIn and its services for B2B marketing and sales people. The days of it being a resume service for job hunters is way, way past. Any serious businessperson now has a...
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B2B Marketing now Demands Insights
What are you building your B2B content around in 2014? For maximum effectiveness, your goal should be the inclusion of key insights, or so reports Corporate Visions. Its recent report shows that B2B...
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Data Mining Selfies Has Become a Lucrative Marketing Effort
The shot of you and your BFF at the ball game was fun. You and your kids at the company picnic. And who wouldn’t love to see all of your bicycle club at the finish of the Century Race? While seemingly...
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Video Connects with B2B Executives
How does your company get to the person in the corner cubicle? That seems to be the magic question for a lot of B2B marketing people, as the order comes from on high to deliver the message and gain...
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Small Business Buyers Demand Reviews
If you are a B2B marketer trying to win small business buyers, how do you cut through the clutter of other marketing mediums and messages? It turns out, small business buyers demand reviews – third...
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15 Affiliate Marketing Hashtags You Should Be Using On Twitter
If you’re using twitter for your affiliate marketing then you should absolutely be making use of hashtags. Hashtags are a great way to get your content in front of a targeted audience. If you’re...
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